About the brand: Light Affect is a modern Armenian brand born from a desire to merge contemporary style with cultural roots. Their philosophy centers on minimalism, subtle identity, and wearable pieces — designed to bring Armenian fashion into everyday life

Perfect for: The guy who loves effortless style. Great for everyday wear, casual outfits, coffee runs, travel days, and anyone who appreciates understated pieces that still carry meaning

About the brand: Ara the Rat is a playful, heritage-driven Armenian brand that reimagines cultural symbols into everyday fashion. Since 2010, they’ve been elevating Armenian identity with pieces that balance tradition and modern streetwear.

Perfect for: The guy who wants a subtle, everyday symbol of Armenian heritage.

About the brand: Tumanyan Notebooks is an Armenian stationery brand dedicated to craftsmanship and quality — producing leather-covered journals and notebooks in Armenia with premium materials like Swedish paper and Italian leather.

Perfect for: The guy who drafts, plans, loves to write, students, writers, creatives, or anyone who values a refined notebook for notes, sketches or ideas.

About the brand: Abril Books has long been a go-to for Armenian literature, cultural works, and heritage-forward publications in the Diaspora. Since 1978 the brand has provided Armenian books, educational materials, and gift items while committing to preserving language, history, and identity through print.

Perfect for: Anyone passionate about language, history, or Armenian heritage, from linguists and writers to scholars and culture lovers. Plus, it would make a great addition to any office bookshelf.

About the brand: Tateossian is a UK-based luxury accessories house known for blending traditional craftsmanship with modern, design-forward sensibilities. Their pieces often combine high-quality materials (like genuine Italian leather or carbon fiber) with refined clasps and details, making them timeless additions to a modern wardrobe.

Perfect for: The man who appreciates subtle luxury and minimalist style.

About the brand: Perfame was founded by Armenian-American friends Vahak Nazerian and Harry Kabadaian, who set out to make luxury-inspired fragrances more accessible. All of their scents are hand-bottled in Los Angeles with Swiss-quality ingredients and organic cane sugar alcohol.

Perfect For: The man who values elegance and subtle sophistication.

About the brand: Lusanet Collective is a creative retail collective that champions small designers, artisans, and Armenian-heritage–inspired accessories. They focus on handcrafted, art-inspired pieces that merge cultural aesthetics with modern style.

Perfect For: The man who appreciates subtle detail and wants to elevate his formal or smart-casual outfits — ideal if he wears blazers, suits, or even tailored jackets.

About the brand: Serapian is a refined leather-goods house founded in 1928 in Milan by an Armenian artisan, Stefano Serapian. From the early days cycling around Italy selling handmade leather pieces, Serapian has grown into a global icon of handmade craftsmanship, known for timeless elegance and durable, high-quality materials.

Perfect For: The man who values understated luxury, practicality, and minimalism.

About the brand: Kulbas is an Armenian NGO-founded brand whose name literally means “socks.” They fuse traditional Armenian rug motifs, heritage-inspired patterns, and symbolism with modern sock design — crafting each pair in Armenia while supporting charitable causes tied to Armenian communities.

Perfect For: Someone who values style with substance — a gift for the thoughtful, culturally conscious man who cares about identity, heritage, and giving back.

About the brand: ANANYAN is a women’s shoe and accessories brand founded by designer Hayk Ananyan in Armenia. His designs combine artisanal craftsmanship and modern couture sensibility, producing handmade, fashion-forward footwear and accessories that celebrate individuality, style, and Armenian design heritage.

Perfect For: The girl who loves bold, sophisticated footwear — ideal for nights out, special events, or anyone who wants to elevate their look with handmade Armenian luxury.

About the brand: Môme Candles is a Los Angeles–based candle company founded in 2020. They specialize in luxury hand-poured soy candles made with natural wax and cotton wicks, carefully formulated to be vegan, cruelty-free, and free of phthalates or harmful chemicals.

Perfect For: The girl who loves to create ambiance and bring a sense of calm, warmth, and nostalgia into their home.

About the brand: Sari Safran is a gourmet food brand committed to bringing high-quality Armenian saffron, olive oils, and culinary products to the world. Their offerings are rooted in tradition, crafted with care, and meant to connect people to Armenian-inspired cuisine and heritage.

Perfect For: Anyone who loves cooking, hosting, or exploring new flavors — this box makes a thoughtful gift for foodies, home cooks, or anyone who enjoys bringing warmth and culture into the kitchen.

About the brand: Laguz Studio is an art-studio in Armenia known for handmade porcelain works and decorative items rooted in craftsmanship and attention to detail..

Perfect For: The girl who appreciates handmade elegance and festive spirit.

About the brand: Laidrey is an Armenian female-owned roastery and lifestyle brand whose roots and aesthetic resonate strongly with creative, design-savvy communities.

Perfect For: The girl who loves “girl dinner.”

About the brand: Ara the Rat is a playful, heritage-driven Armenian brand that reimagines cultural symbols into everyday fashion. Since 2010, they’ve been elevating Armenian identity with pieces that balance tradition and modern streetwear..

Perfect For: The Armenian girl who knows she’s an angel

About the brand: Z Gallerie is an Armenian-owned home and lifestyle brand known for elevated, design-forward décor and luxury essentials. Their collections blend modern glamour with everyday comfort, creating pieces that feel both indulgent and timeless.

Perfect For: The girl who treats rest like a ritual.

About the brand: Lucin Organics is a luxury organic skincare company with operations in both the U.S. and Armenia — blending natural, high-quality ingredients with conscientious, heritage-minded production.

Perfect For: The girl who cares about glow, health, and skincare that feels natural

About the brand: Mashk is an Armenian-rooted home & lifestyle brand offering handcrafted pieces that combine art with everyday function. Each tray — part of their “Art That Serves” collection — is a unique, one-of-a-kind art piece painted on demand, blending artistry with usability.

Perfect For: The girl who loves her morning coffee ritual.

About the brand: Arcabox sources toys made in Armenia — including classic dolls designed to help children connect with Armenian language and culture. Their toys are built with eco-friendly materials and meet international safety standards, making them a thoughtful choice for families wanting heritage-centered play.

About the brand: Amerigahye creates toys designed to help children connect with Armenian language and culture from an early age. Their mission: “Heritage you can hear.” What makes them special is turning language learning into playful, interactive moments — combining culture, sound, and hands-on learning.

About the brand: Talar Nina is a contemporary ready-to-wear label whose founder draws on her Armenian heritage and multicultural upbringing to inform the brand’s aesthetic — blending streetwear sensibility with cultural roots. Their kids-line, Little Nina, reflects that same ethos: playful, modern designs for the younger generation..

About the brand: This book is by Liana Matevosian, a 19-year-old author and illustrator who created the series with a mission: to help kids learn Armenian in a fun, accessible way and to strengthen cultural connections across generations. You can buy the book at Abril Books.

About the brand: This embroidered shirt is ideal for kids whose families want to keep Armenian identity alive, while still dressing them in cute, modern clothes. Lusanet Collective is a creative hub and retail space supporting a network of Armenian and small-heritage designers. They curate artisan clothing, accessories, and home goods — offering pieces that combine cultural roots with contemporary style.

About the brand: Evmark Armenian Gifts is a heritage-driven shop focused on Armenian-language educational toys and learning tools proudly creating flashcards, books, puzzles and more to help kids (and families) stay connected to Armenian language and culture.

About the brand: HUGBUG is a children- and baby-goods brand that creates thoughtful, heritage-inspired products — from clothing to blankets — many of which draw on Armenian cultural roots (like alphabet motifs and heritage collections) and are meant to be meaningful heirlooms for little ones.

About the brand: Posh Peanut is an Armenian-owned children’s and lifestyle brand known for its ultra-soft, premium loungewear and pajamas for babies, kids, and families. The brand’s signature fabric is called “Papook” which literally means soft in Armenian is a subtle but intentional nod to their heritage built into the heart of the brand.

About the brand: This coloring book is created by Lia Khachekian offers a playful, engaging way for kids to learn the Armenian alphabet through coloring and simple exercises. The coloring book is available on Amazon.

About the brand: Norani is an Armenian-owned brand specializing in baby and children’s essentials designed for comfort, safety, and thoughtful parenthood. Their focus is on quality, gentle fabrics and practical designs that make life easier and cozier for little ones and families. The Cherry Blossoms Sleep Sack is a soft, cozy wearable blanket designed as a swaddle alternative or sleep garment for babies and toddlers. Available at Target.

About the brand: Toot Hoot was founded by a mother who wanted high-quality educational toys to help her child learn Armenian by blending heritage, play, and learning. Their mission is to make Armenian language and culture accessible to kids in a fun, engaging way. This set is ideal for children just starting to recognize and learn the Armenian alphabet.