About the brand: Erebuni Clothing emerged from Boston as a heartfelt project to merge ancient Armenian rug artistry with modern fashion. Each piece is crafted in Armenia and woven with motifs inspired by Urartian-era carpets—complete with symbols, hidden stories, and vibrant colors. The brand is committed to social entrepreneurship: preserving cultural heritage and providing jobs through fashion.

The product: This Cloudband Rug Tie is inspired by traditional rug patterns, but reimagined in a clean, wearable way. It’s culture meeting couture.

Why we love it: Because sometimes you want your roots right at your neckline—quietly bold, effortlessly chic.

About the brand: Founded by Armenian-American beauty powerhouse Anna Petrosian, Dose of Colors has built a cult following for its inclusive shades, buttery formulas, and high-impact pigments.

The product: This shimmer stick is a multi-use glow-giver—cheeks, eyes, cupid’s bow, you name it. It really is magic.

Why we love it: Because Armenians have been glowing for centuries—now we’ve got the shimmer stick to prove it.

About the brand: Henry's House of Coffee family-owned San Francisco staple has been roasting coffee for generations. The Khachadourian family brings their Armenian roots into every batch, honoring the ritual of Armenian coffee.

The product: A rich, finely ground blend perfect for brewing in a jazzve (or just in your favorite small pot) partnered with California based illustrator Arpi Krikorian.

Why we love it: Because nothing beats the ritual of Armenian coffee—reading the grounds at the bottom of the cup is optional, but highly recommended.

About the brand: Lola Blendz is a fun, flavor-packed Armenian-owned candy brand bringing new life to sour treats.

The product: Tangy, chewy sour blasts that’ll wake up your taste buds.

Why we love it: Because sometimes you just need candy that makes your face scrunch up in the best way possible.

About the brand: Lusanet Collective is a platform uplifting Armenian artisans and designers. Anet’s Collection is a rich, art-meets-storytelling jewelry line crafted by Egypt-raised, LA-based designer Anet Abnous. Anet’s Collection frequently appears in museum gift shops and is available via Lusanet Collective, the creative retail space she co-founded in Burbank with Lusine Simonyan, to support and showcase Armenian and community artisans

The product: The Pomegranate Seeds Bracelet features a delicate 18K-gold-plated toggle chain (also available in silver) adorned with tiny red Formica seed charms. It’s symbolic, sweet, and elegant—measuring about 7 inches for a subtle wrist statement

Why we love it: Because wearing a pomegranate on your wrist is basically carrying abundance and luck wherever you go.

About the brand: Perfame was founded by Armenian-American friends Vahak Nazerian and Harry Kabadaian, who set out to make luxury-inspired fragrances more accessible. All of their scents are hand-bottled in Los Angeles with Swiss-quality ingredients and organic cane sugar alcohol.

The product: Elixir No. 18 is their take on Le Labo’s cult-favorite Santal 33—warm, woody, and unisex, with notes of violet leaf, cardamom, leather, cedarwood, and sandalwood.

Why we love it: Because it smells like $235 sophistication for just $49. A timeless Armenian-owned dupe that keeps you smelling luxe without breaking the bank. 

About the brand: Founded by Armenian-American husband-and-wife team Garik and Ovsanna Mkrtumyan in 2007, Zatik takes its name from the Armenian word for Easter—a symbol of renewal and fresh beginnings. Their mission is rooted in crafting clean, sustainable skincare that reflects that same spirit of rebirth and vitality.

The product: The Glow Moisture Cream is a lightweight, plant-powered moisturizer packed with botanicals to hydrate, nourish, and brighten the skin.

Why we love it: Because glowing skin that comes from an Armenian brand inspired by renewal feels like the best kind of fresh start.

About the brand: Hye Lezu is an Armenian-owned company dedicated to making Armenian culture fun and accessible for children. Their name means “Armenian language,” and they create playful, hands-on tools that help kids learn and connect with their heritage.

The product: The All-in-One Kids’ Box is packed with Armenian-themed coloring books, puzzles, and games designed for little learners. It’s both educational and entertaining—perfect for parents who want to spark curiosity while keeping culture alive at home.

Why we love it: Because passing down Armenian language and culture should feel like playtime, not homework. This box turns heritage into something kids actually get excited about.

About the brand: Argidaneli was founded by Argineh Danelian in 2018, born out of her passion for floral motifs and vintage-inspired jewelry. Argineh designs and personally assembles each unique piece using high-quality materials like 14K–24K gold-filled metals, Swarovski crystals, freshwater pearls, hand-painted ceramics, and glass-blown charms . In interviews, she describes herself as “the designer, the shipper, the creator, the CEO, the CFO … the much more,” running the business solo with full dedication.

The product: The “I Like It” Shell Necklace is a 100% handmade piece, plated in 18K gold, accented with freshwater pearls and two-tone beads.

Why we love it: Because this piece isn’t just jewelry—it’s more like wearable joy. Made by an Armenian creator whose heart and hands are in every detail, the shell necklace is playful, personal, and effortlessly chic.

About the brand: Posh Peanut was founded in 2011 by Armenian-American entrepreneur Fiona Sahakian, who started sewing baby headbands and clothing from her home before growing the brand into a multi-million-dollar lifestyle company. Known for their signature buttery-soft bamboo fabric and bold, playful prints, Posh Peanut now offers clothing for the whole family—bringing luxury comfort into everyday life.

The product: The Floral White Luxe Pajamas feature a relaxed fit with chic contrast piping, functional pockets, and Posh Peanut’s signature viscose-from-bamboo Päpook® fabric. They’re breathable, cozy, and elegant—perfect for lounging or sleeping in style.

Why we love it: Because these PJs let you look effortlessly chic while staying ridiculously comfortable—ideal for curling up with tea, a good book. P.S. they make mommy and me matching sets!